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In the latest instalment of The Vine’s 45s, Lotte highlights the core principles of content marketing. Take a look…
We’ve been working with copyist artist Susie Ray for a couple of months now planning and managing all national PR activity. We were delighted to secure a three page Guardian feature which made the front page of G2 recently. Journalist Stuart Jeffries took part in a masterclass with Susie and shared his efforts on the front cover - what he lacked in Manet talent, he made up for with enthusiasm. You can read the whole feature on the Guardian’s website and you can see more of Susie’s work in her gallery in Padstow http://www.susierayoriginals.co.uk/
Last week I (Lotte) was in the big smoke / sunny Kensington for a meeting with one of our favourite clients The Jewellery Editor. We’ve been working with co-founders Maria and Christine for three years now and it fantastic to see the business grow with new team members Claire and Daisy.
The Vine has been responsible for community management and has grown the social media presence from scratch. We are now handing over the reins to the internal team (with our continued support) so we can focus on brand and marketing strategy. Maria snapped this photo during our training session and I thought it captured the natural, informal relationships we have with our clients perfectly! Below is one of my favourite videos from Maria so far this year - The Great Gatsby jewellery launch in NYC.
Open Studios Cornwall 2013 kicks off this Saturday and artists across the county will be throwing open the doors to their studios. We’ve been busy securing some great coverage including a cover feature in Cornwall Living and features in Cornwall Life, Cornwall Today, What’s On cover feature in West Briton, Cornishman & Cornish Guardian and an interview on BBC Radio Cornwall. Phew! For more information on this great event visit http://www.creativeskills.org.uk/ and for a taster of the fantastic talent involved see the video below…
I (Lotte) spent a very chilly but sunny Easter weekend in Devon and managed to finally pop into the Museum of British Surfing in Braunton. I caught up with Pete Robinson, whose enthusiasm for preserving and sharing Britain’s surfing heritage is infectious. The current exhibition Sixties Surfer is full of incredible boards and memorabilia, including the awesome Drag Shute (pictured)!? It’s well worth a visit and the team has big plans for the future so check it out http://www.museumofbritishsurfing.org.uk.
We’re very happy to be working with Uzma Bozai again and have just completed the Autumn/Winter 13 look book photo shoot. It’s a stunning collection with incredible craftsmanship and classic cuts, more photos to come but in the meantime here’s a sneak behind the scenes.
*Image credit Uzma Bozai
Yesterday, was a cold, snowy day in Cornwall. So naturally we thought we’d head over to Roskilly’s farm, where they make delicious…ice cream (amongst other warmer items!). You may have seen Roskilly’s popped up on Cornwall with Caroline Quentin last night, experimenting with a Cornish cream tea ice cream! We’ve been training the Roskilly’s team so they can make more of their social media marketing to share stories and engage with their fans.
*Image credit Roskilly’s
(L-R Hannah & Lotte) Roskilly’s heifers on a warmer day!
Hands up if you can’t believe it’s nearly Christmas! To get you in the festive mood we’ve created our annual Ho Ho Soul playlist. Volume III contains some soulful Christmas classics from The Temptations, Ella Fitzgerald, Smokey Robinson and of course Marvin Gaye. So what are you waiting for? Turn it up and spread the festive cheer. Merry Christmas and Happy New Year.
In the seventh video from The Vine’s Collection of 45s Lotte give you an insight into how to make the most of your LinkedIn company page. Remember if you have any marketing, PR, social media or branding questions that you would like us answer then Tweet us @TheVine_Hello using #TheVines45s. To caught up with The Vine’s Collection of 45s click here.
A very hectic few days was rounded off in awesome style last Friday at the West of England CIPR PRide Awards. We walked away with the gold award in the Integrated Communications category for our work on Ignite 2012 which included a mix of channels such as public relations, marketing and advertising. We feel really lucky to have had a fantastic client in Oxford Innovation that embraced our ideas and some great creative partners including Stranger Collective and Yee Illustration. To celebrate we went on a boat tour of Bristol and splashed out on hot chocolate with the works - rock n’ roll.