03.08.10Soul to Sole

The Vine will be celebrating its second birthday in style by sponsoring a Kneehigh Theatre performance of The Red Shoes in its new nomadic theatre Asylum on Saturday 7th August. For the full story visit our news section.

19.07.10Port Eliot Festival

The Vine has been lucky enough to be part of the Port Eliot Festival team again this year. We have been busy promoting the festival through various social media channels from Spotify to Twitter and now we can’t wait go! For more information on the festival visit http://www.porteliotfestival.com/ .

12.07.10The Vine gets a facelift

Regular visitors to The Vine’s website will have noticed a few new additions recently. We have been working with talented illustrator and fellow soul fan Frootful to create a set of unique collages to represent each of our marketing services. Created by using vintage 7 inch record sleeves from soul music labels and enhanced with Frootful’s unmistakable style of illustration, we are thrilled with the results. We hope you’ll agree that the images have given The Vine online a heavy dose of soul. 

28.06.10Uneeka Featured in Cornwall Today

We recently worked with fairtrade retailer Uneeka to help publicise its new furniture showroom, Uneeka.home. One of the publications we worked with was Cornwall Today which has featured Uneeka in its July issue. For more information on Uneeka please visit http://www.uneeka.com/

10.05.10Calling all Social Media junkies! Job opportunity at The Vine

The Vine is seeking a Social Media and Online Marketing Specialist. You will be responsible for defining and executing social media strategies on behalf of our valued clients that leverage social media tools and online platforms to increase brand awareness. You will manage multiple social media campaigns on sites such as Facebook, YouTube and Twitter including daily monitoring, posting and content development, as well as monthly reporting. Additional responsibilities will include liaising with clients and The Vine team to keep all campaigns running smoothly.

What we need you to do/have:

• Demonstrate knowledge of best social media practices, emerging trends, and how to engage users to reach business objectives of driving traffic.
• Deep knowledge of current and emerging social media and how to utilise them to achieve business objectives
• Ability to monitor online trends, social networks and communities.
• Superior communications skills.

Further requirements:

-Experience defining and implementing social media marketing campaigns.
-Excellent copywriting skills
-Strong understanding of social networking and social media marketing
-Ability to conceive and develop relevant digital/social media strategies across sectors
-Ability to manage multiple client projects in a professional and dynamic fashion
-Self motivated with an entrepreneurial spirit and ability to work independently as well as collaboratively.

This position would be offered on a freelance basis so would suit applicants who are already freelance social media marketers or copywriters.  The position requires you to work remotely but to be contactable between the hours of 9am – 5:30pm. The position will be based on a fixed number of hours per day Monday-Friday with a fixed hourly rate of pay.

If you would be interested in joining The Vine team please email a copy of your C.V. along with an overview of why you feel you would be the right candidate for this position to Lotte Mahon (JavaScript must be enabled to view this email address).

APPLICATIONS ARE NOW CLOSED

12.04.10Reverend Berriman’s Case Study

We’ve added a Reverend Berriman’s case study to the website you can check it out here.

30.03.10Introducing Reverend Berriman’s Heavenly Unorthodox Beverages

The Vine has been working hard alongside Lowestudio and Bellamy Studio to launch new soft drink range - Reverend Berriman’s. The drinks have been dubbed Heavenly Unorthodox Beverages as the cola and the sparkling apple drinks all contain a hint of chilli! For more information on this exciting launch see the website http://revberrimans.co.uk/

09.02.10Rockarchive.com Case Study

We’ve added a new case studies section to The Vine online and we’ll be adding to it over the next few weeks. Take a look at one example of a social media campaign we created for Rockarchive.

13.01.10Rockarchive launches The Contemporary Collection

One of our clients (through our work with the Dewsign team) Rockarchive has launched The Contemporary Collection. The images in the collection are exclusive to Rockarchive as fine art prints in editions of 300. Each print is numbered, captioned and embossed with the authentic Rockarchive logo - now available from £49.99.

25.11.09Total Personal Training in Your Surrey Wedding

Surrey-based Total Personal Training recently worked with The Vine to launch its ‘Be Your Best’ bridal fitness package. We’re pleased to see it in the much coveted pages of Your Surrey Wedding magazine this month.

04.11.09No More Excuses in Top Baby Magazines

We’re really pleased to see our client Wendy Powell of No More Excuses, a specialist in Pregnancy and Postnatal fitness, featured in not one but two of the UK’s best selling pregnancy magazines. Not only has Wendy contributed to features for Pregnancy & Birth and Practical Parenting and Pregnancy she has recently been the host of a dedicated pregnancy fitness web chat on Babyexpert.com the official website of Prima Baby magazine. The Vine also worked on developing the new brand logo for No More Excuses.

19.10.09THE LIFE AND TIMES OF THE MOTOWN STARS REVIEW

To read Lotte’s review of new Motown book, THE LIFE AND TIMES OF THE MOTOWN STARS head over to the Stranger Mag website.

01.10.09Sunday Soul Session…

For years now anyone who has shared an office or a car with me has had soul music forced upon them (all for their own good of course) and finally someone has given me a legitimate outlet for my obsession! This Sunday (4th Oct) my new soul show Sunday Soul Session will make its début on The Source FM. Bringing you the very best of everything soul, live each and every Sunday the show will include aural delights from labels such as Motown, Stax, Atlantic and Chess.  The soulful playlist will dip into doo wop and flirt with a little funk, with a splash 60s girl groups thrown in for good measure. I’ll also keep listeners up to date with news and gigs in the weekly What’s Going On section. Those of you in the Falmouth & Penryn area can tune in on 96.1 FM and if you’re elsewhere in the world you can listen live online via the website. If you want to get involved check out the dedicated Facebook and Twitter pages. Enjoy…

10.09.09Period Living coverage for Living Space Architects

Period Living is Britain’s best-selling period homes magazine so we knew it was a perfect fit for Living Space Architects’ Weir Cottage project in Tavistock. We worked alongside their editorial team to set up a fantastic seven page Readers’ Homes case study, working alongside Stranger Collective to organise the photography, styling and the interview and we’re thrilled with the results.

30.07.09The One & Only Marvin

As you may have guessed by the name of the business Lotte loves Marvin! The very talented illustrator/designer Frootful created this one-off mixed media artwork as a leaving present from Stranger Magazine.

15.07.09Local Talent Nutured on The Vine

We’ve recently taken on an intern from UCF for the summer. Leila’s first project was to write a press release about her arrival and you can check it out here.

12.05.09The Vine Adds a Touch of Kernow to its Clients

We are now working with Kernow Clothing on all aspects of their PR and Marketing. All of Kernow Clothing’s hoodies and tees are organic, fairtrade and Soil Association approved. There’s lots of exciting things happening behind the scenes as we build our campaign- so watch this space!

30.04.09Relentless Marketing for Ben Harper and His New Band

We’re ridiculously excited to announce that our latest client project is for none other than the super-talented Mr Ben Harper and his new band Relentless7. We will be working alongside the lovely folks at Fresh and Clean Media in Los Angeles to help build Relentless7’s profile in the UK.

For more info on the band check out http://www.relentless7.com/

07.04.09Independent on Sunday - The Single Turns 60 feature

Well a very Happy Birthday to the 7inch single which is 60 years old this year. Here at The Vine we listen to 45s each and everyday so we were thrilled to have three of our current clients featured in this fantastic double page article by Jonathan Owen. The newspaper has a circulation of approximately 180,000 and the article can be viewed on The Independent’s website which is in the Top 10 UK print media sites according to Hitwise.

07.04.09theonlineworkout.com featured in Women’s Health

We’re pleased to have secured more national editorial coverage for theonlineworkout.com in Women’s Health magazine. Journalist Sarah Drew Jones recommended theonlineworkout.com in her ‘Ten Steps to Happiness’ feature.

06.03.09theonlineworkout.com in this week’s Woman’s Own

The Vine has secured some fantastic coverage for our client theonlineworkout.com. The business is featured in this week’s Woman’s Own in the Feel Great section. The magazine which was launched in 1932 has a whopping circulation of 339,138 (ABC Jan-Jun 08) and targets busy mums and housewives, aged between 25 and 54.

02.03.09Back to the 80s

The Vine is trying to raise £88 for Comic Relief 09 by hosting Back to the 80s - ultimate 80s movie party.. Fancy dress is compulsory and we will be asking for small donations on the night. There will also be a raffle to win a hamper of yummy 80s retro sweets! If you can’t join us then please donate what you can here http://www.myrednoseday.com/thevine

19.02.09Get creative with The Red Tape

The Red Tape needs you! It is calling upon creatives the world over – from the biggest names to fresh emerging talent – to use your ingenuity to help support AVERT with their vital aids work. Whether your skill is in graphics, illustration, fashion, photography, film, or audio, we’re looking for talented and passionate people to contribute work to this unique project, which will unite creatives from all sectors to work together and fight this all-consuming disease affecting millions every day. The Vine encourage you to head over to the website and take a look.

04.02.09The Vine is all of a Twitter

It’s official The Vine is officially on the Twitter bandwagon. We will be using it to keep you all up to date with what’s happening at The Vine HQ so if you would like updates on marketing, PR and biscuits head over to our Twitter profile. Oh, and whilst we’re on a social media tip we’d love you to visit us on Facebook

21.01.09The Vine joins Port Eliot Festival 2009 team!

We are very excited to announce that The Vine will be part of the Port Eliot Festival 2009 team. This year’s festival promises to be a fantastic one as always. After a fallow year in 2008, the Port Eliot Festival will return – in its magical setting at one of Cornwall’s most romantic estates – from the 24th to the 26th July 2009. The Vine will be helping to spread the Port Eliot word and we are delighted to be working on such an exciting event. Discounted Early Bird tickets are available for a limited time only so head over to www.porteliotfestival.com ASAP to book yours.

05.01.09handbags at dawn for The Online Workout

The Vine was happy to secure national coverage for our client The Online Workout on handbag.com and in the forthcoming WI members’ magazine, Life. The Online Workout has already seen an increase in traffic to the website and sales. Read all about in our news section.

17.12.08Merry Christmas

Thanks to everyone who came along to devour mince pies, slosh back some mulled wine and partake in a marathon pass the parcel session! If left us all feeling very festive! The Vine office will be closed from Friday 19th December until Monday 29th December but we will picking up emails sporadically - until then we wish you all a very Merry Christmas!

03.12.08Mince Pies, Mulled Wine & Motown at The Vine

Join The Vine and all of our lovely friends at the office for a festive drink and a hint of soul on Monday December 15th from 6:30pm.

Visit The Vine on Facebook

01.12.08Mo sista…

On Saturday night I was lucky enough to attend the first ever Movember Gala Party in Cornwall. It was a fantastic night and the Cornish crowd did us proud by raising money for Prostate Cancer with great Mo-action and fancy dress at the Sandsifter on Godrevy beach. Well done to the Movember crew for bringing the Mo-tastic event to the coast. If you would like to donate head over to http://uk.movember.com/

21.11.08The Vine and Stranger Collective join forces

The Vine is very excited to be working with our old friends at Stranger Collective. We have joined forces on proposals that require both copywriting and marketing. We’re happy to say we’ve just signed up our first joint client…watch this space for more information. If you are a freelancer or part of an agency that would be interested in partnering with The Vine please get in touch.

05.11.08It’s Movember…

The Vine is supporting Movember and we have some fantastic Mo Bro shaving packs for those of you taking up the Mo-growing challenge, if you want one drop us an email at (JavaScript must be enabled to view this email address). If you aren’t growing a Mo, you can still get involved by donating or attending a Mo event, remember it’s all for charity!

29.10.08New client for The Vine - The Online Workout

“Quick hide the biscuits!” was my initial panic when The Online Workout team came to The Vine HQ. Luckily they are lovely people and didn’t force me to do star jumps or anything. I’m very happy to say that www.theonlineworkout.com is the latest addition to our client roster and we have already begun chatting to the national press about the concept, so watch this space for more info.

24.10.08Hub Awards nominations for The Vine

Earlier this week I found out The Vine has been shortlisted for two Hub Awards , Best Start Up and Entrepreneur of the Year, which is fantastic news! I was invited to meet a panel of judges to discuss the business and now all I have to do is cross my fingers and wait. The awards ceremony takes place on Thursday November 27 at the Atlantic Hotel, Newquay.

15.10.08Music Marketing

I’m ridiculously excited about heading to London on Friday to check out the “History of The Supremes” exhibition at the V&A. I’ve come to the conclusion Motown is one of the best examples of quality marketing I can think of. Everything that the public saw was considered, from the movements acts made on stage to the way they spoke to their audiences. The results that etiquette coach Maxine Powell achieved and Berry Gordy’s infamous product testing process helped Motown make history. And not to leave Stax out - Al Bell‘s promotion-skills in the sixties made stars of Otis Redding and Issac Hayes so we have a lot to thank him for.

06.10.08Soul and sausages The Vine hits on the perfect launch party combo!

Thanks to everyone that came along to the launch on Friday night I had a great time and I hope you did too! It is a real relief to be officially open for business so thanks to everyone that has helped with the branding, website, office and keeping me sane!

22.09.08Favourite Things…

I’ve have been so busy moving into the new office that I haven’t really had the time to enjoy all the great things that I’ve collected to inspire me. So here’s my top five favourite office items.

1) Philips ‘Teenager’ original 60s record player. This little beauty was an ebay purchase and it came from the Netherlands, I know this because along with the instructions, the seller included a card which said “Greetings from the Netherlands”. I love it, all it was missing was a little Motown. As you may of guessed I love my music, you can find some of my girl group musings here.

2) Speaking of Detroit’s finest, my second favourite office purchase was an amazing photograph of the Motown Revue in London. I find it almost impossible to imagine a group of people this talented all together, David Ruffin, Smokey, The Supremes , the mind boggles.

3) Original sheet music for Baby, I’m For Real. Written by Marvin and Anna Gaye and sung by the unsung heroes of Hitsville The Originals, this song is one of my all time favourites.

4) Fonzie Favourites. Miraculously, I am not the only person I know with this record (you know who you are!). This great album is jam packed with 50s classics from Little Richard, Carl Perkins and the like but the highlight is the Happy Days Theme. And just when you though it couldn’t get any better, the back of the cover has a pop out arm so you can prop up the Fonz anywhere you like.

5) The Vine’s new business cards are cropping up everywhere at the moment. I’m really happy with the way they have turned out so thanks to the lovely guys and A Side Studio for all their hard work.
6) Issue 14 of Stranger Magazine. This was a fantastic issue to work on and this particular copy was made all the more special when it was signed, in person by Laird Hamilton when I went to interview him at The Wavehouse in Bude.