From The Vault

2014

  • Buddy Wakefield comes to Falmouth
  • A Basic Guide to Facebook Pages for Business
  • What is a brand?
  • The Vine’s 45s
  • Weekend of Vintage
  • The Owls Are Not What They Seem
  • Ignite 2012 deadline 31st August
  • Toytanic
  • Another London
  • Uzma Bozai - Online and in Print
  • Three for the Price of One
  • Google’s Olympic Doodle
  • Going for gold!
  • Serious Love for Lauren Faulkner!
  • Soul Side
  • Conflict
  • Olympic Gold
  • De La Soul Saturday
  • New Uzma Bozai Website Launches
  • Find your greatness
  • The Vine makes CIPR PRide Awards shortlist!
  • Social Media Manifesto
  • The Making Of
  • Fond summer 2011 memories
  • Join Us!
  • Wanderlust - Uzma Bozai Photo Shoot
  • Our Open Studios Cornwall tour
  • Ignite Campaign Launches
  • Mad Men Ad Break
  • This Week
  • Antarctic Antics and Sparks Fly!
  • Earning our Wings
  • More of our friends
  • Friends of The Vine
  • Mad Men Returns
  • Happy New Year
  • 2011

  • Christmas Movie Gold
  • Christmas comes to The Vine
  • The Parabola Project Issue II: Quickening
  • The Ecstasy of Memory
  • Here’s a date for your diary
  • The Vinettes attend the CIPR PRide Awards
  • Moustache Season
  • Soul-a-rama Good Times
  • Bowling here we come
  • It’s our birthday, let’s go bowling!
  • We’re feeling a little green
  • A Tea Party in a Teepee
  • We’re award nominees, ooh fancy!
  • Help Get The Parabola Project Issue II to Print
  • Our Soulful Office Space
  • Wooden Waves Launch
  • Sociable Surfing at LCB
  • Pacman on the loose
  • Hunt for the Orange Os
  • Frootful Go Floral
  • Open Studios Cornwall 2011 Videos
  • Poetry vs. Pacman
  • The Frootful Art Ensemble
  • It’s Been A Frootful Filled Week
  • Capturing the Essence of Open Studios Cornwall
  • Stuffed With Soul Vol. 8
  • James Franco: The First Social Media Auteur?
  • Delivery from Crispin Finn
  • New brand and website for 345 Interiors
  • Frootful New Year
  • 2010

  • Rockarchive presents No Music. No Life.
  • Dais journal
  • Soul to Sole
  • Port Eliot Festival

  • Stuffed With Soul Archive

    2011

    On The Vine

    12.12.14 Join our team - marvellous marketer wanted!

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    Over the past year we’ve been busy delivering great results for our clients and winning exciting new accounts and now we’re growing. We’re looking to add a new star to our stable in our marketing department. If you’re an experienced, creative and driven marketing professional with a passion for modern marketing, we want to hear from you. This is a great opportunity to join a growing integrated agency with real career development potential. If you think you’d add something special to our small and dedicated team please send a covering email, detailing what you could bring to The Vine and your CV to (JavaScript must be enabled to view this email address) with Marvellous Marketer as the subject title by Monday 5th Jan 2015.

    We look forward to hearing from you soon.

    Level: Marketing Account Manager - Graduate with 2+ years of relevant experience
    Contract: Permanent
    Hours: Full Time
    Salary: £22,000 - £27, 000 (dependant on experience and expertise) + all the Motown you can handle!
    Location: Falmouth, Cornwall
    Start date: ASAP

    About The Vine
    We’re The Vine, an award-winning, integrated marketing and PR agency with soul. We set a new rhythm in marketing and PR, working hard with clients to find the essence of a brand or product, then making it ring true for its customers. By blending fun and passion with serious skills and insight, we create focused marketing and PR strategies which deliver results. We’re based in a converted cottage in the centre of Falmouth, Cornwall but we’re often found stepping off the train at Paddington to meet with our clients in the big smoke.  We have a mix of clients throughout the UK ranging from local not-for-profits to global brands.

    Overview of role
    We’re looking for a bright and creative marketer with bags of experience and oozing talent to join our dynamic agency. We combine traditional PR and marketing with social media and content marketing and we need someone savvy and passionate about that mix. You will support our clients with consumer marketing strategy and activity. The role will suit an ambitious and experienced individual who has a passion for brands and marketing with a solid track record of creating and managing effective integrated marketing campaigns. You will manage entire campaigns from research and strategy through to implementation and monitoring. You will build positive relationships with clients and partners, lead meetings, produce bespoke proposals and deliver pitches and presentations. Strong written and verbal communication skills are vital for this role.

    Specifics of role
    You will manage client accounts and will be responsible for the planning and delivery of creative marketing campaigns along with day-to-day management. You will work closely with The Vine team on integrated marketing and PR projects and head-up the management and delivery of all marketing elements required. Key areas of responsibility:

    ●    Provide dedicated account management services managing a portfolio of clients
    ●    Strategic development,  delivery and management of marketing campaigns
    ●    Content marketing research, planning and management
    ●    Developing regular content for on and offline client campaigns
    ●    Community management of blogs and social media
    ●    Email marketing planning and management
    ●    Research, briefing and management of external creative agencies
    ●    Monitoring and reporting on all marketing activity for client reporting
    ●    Liaising with colleagues, clients and creative agencies to keep projects on track
    ●    Supporting with business development of The Vine

    Skills, education and experience

    ·    A degree in business, marketing, PR, advertising, media or other related subject.
    ·    Excellent communication skills, written and verbal.
    ·    2+ years of relevant industry experience and proven digital knowledge and skill
    ·    A professional and personable manner.
    ·    Good business sense and the ability to work within budgets.
    ·    The ability to integrate into a highly skilled and creative environment.
    ·    Good organisational and time management skills.
    ·    Ability to prioritise heavy workload and meet strict client deadlines
    ·    Ability and willingness to travel and work flexibly when required.
    ·    UK driving license

    IMAGE CREDIT: Toby Weller

    24.11.14 Ready for Bed? Worlds Apart’s 2014 Consumer Campaign

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    After working on Worlds Apart’s brand strategy we were appointed its lead agency for all marketing and PR activity. As a leading children’s lifestyle brand, Worlds Apart aim to design products that make family life easier and more fun. After months of planning, July saw the launch of our fully integrated campaign Ready for Bed? The campaign was designed to educate parents on the importance of a good toddler sleep routine and offer support and advice at a key period of transition – from cot to their first bed.  The goal of the campaign was to position Worlds Apart as a trusted friend to parents, and showcase the quality sleep products that the company has within its family of brands.

    To kick off the campaign we commissioned a PR survey which provided key findings on the topic of toddler sleep, gaining coverage in targeted national parenting media and top tier blogs such as Gurgle, Parentdish and Made for Mums. Establishing a brand partnership with a NHS children’s sleep expert, meant Mandy Gurney was able to work alongside Worlds Apart to offer support and guidance on the topic of toddler sleep.

    We worked with Mandy to produce a Toddler Sleep Guide, to offer parents advice on establishing a sleep routine with their child, which is available to download from the client’s website. We incorporated all of Mandy’s advice into a series of Toddler Sleep Guide videos, and produced supporting blog content, which offered an alternative way for parents to gain guidance. We also ran a live Twitter Q&A, which offered parents the opportunity to gain real one to one feedback on their children’s sleep problems. Reaching out to over 50,000 people in one afternoon, showed the topic was a popular area for discussion in the parenting community. All of the content was hosted on a bespoke campaign page within the new Worlds Apart website, and supported by on-brand design assets.

    Finally in September, we closed the campaign with a successful blogger event at the Museum of Childhood in London. Some of the country’s most influential parent bloggers were invited to attend and gain tailored advice for their children’s sleep problems, and tried out some of Worlds Apart’s products in the process! Check out the video below for a taster of what the event was like.

    We’re thrilled that we’ve helped our client to reach a new audience, gain valuable insight into the concerns of modern families and benefit from an increase in brand exposure to target audiences. Now looking to 2015 we are currently planning our next big campaign with Worlds Apart… so watch this space.


    20.05.14 Now Hiring - Account Executive

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    APPLICATION IS NOW CLOSED.

    Over the past few months we’ve been busy delivering great results for our clients and winning exciting new accounts and now we’re growing. We’re looking to add a new star to our stable in the form of an Account Executive. This is fantastic opportunity to join a growing creative agency in a role with real career development potential.  All of the details are below.

    Account Executive
    Level: Graduate with 1+ years of relevant experience (or bags of natural talent)
    Contract: Permanent
    Hours: Full Time
    Salary: £18,000 + all the Motown you can handle!
    Location: Falmouth, Cornwall
    Start date: ASAP

    About The Vine
    We’re The Vine, an award-winning, integrated marketing and PR agency with soul. We set a new rhythm in marketing and PR, working hard with clients to find the essence of a brand or product, then making it ring true for its customers. By blending fun and passion with serious skills and insight, we create focused marketing and PR strategies which deliver results. We’re based in a converted cottage in the centre of Falmouth, Cornwall but we’re often found stepping off the train at Paddington to meet with our clients in the big smoke.  We have a mix of clients throughout the UK ranging from local not-for-profits to global luxury brands.

    Overview of role
    We’re looking for a bright and creative Account Executive with bags of enthusiasm and oozing talent to join our dynamic agency. We combine traditional PR and marketing with social media and content marketing and we need someone savvy and passionate about that mix. The Account Executive will support the team and our clients with consumer marketing and public relations activities. The role will suit an organised individual who has a passion for brands, PR and marketing with a strong work ethic. Strong written and verbal communication skills are vital for this role as producing content will be a key aspect of day-to-day duties.

    Specifics of role
    You will support the team in the planning and delivery of creative client campaigns along with day-to-day administrative activity . You will spend your days planning and writing content for press packs, blogs, social media and email campaigns, speaking to clients and the media and working on presentations and reports.

    Key areas of responsibility:
    ●    Deliver marketing and PR support for our portfolio of clients across a number of areas including (but not limited to), luxury publishing and products, toys and kids’ furniture, travel and tourism, arts and fashion.
    ●    Assist in the development,  delivery and management of creative campaigns to ensure consumer understanding of products and build brand influencers
    ●    Plan and produce regular content for press, social media, blogs, features and creative campaigns
    ●    PR and marketing research and planning
    ●    Press office support e.g. drafting press releases, speaking with the media and sourcing assets
    ●    Blogger outreach - building relationships with bloggers and securing client coverage
    ●    Media meetings and briefing - typically in the Southwest and London to build strong relationships
    ●    Community management of blogs and social media
    ●    Monitoring and reporting on all promotional activity on behalf of client
    ●    Liaising with colleagues, clients and creative agencies to keep projects on track
    ●    Supporting with business development of The Vine through networking, promotional activity, proposals and pitches

    Skills, education and experience
    ·    A degree in English, marketing, PR, media or other related subject.
    ·    Excellent communication skills, written and verbal.
    ·    1+ years of relevant industry experience and proven understanding / skill
    ·    A passion for marketing, social, PR and brands.
    ·    A confident, professional and personable manner.
    ·    The ability to integrate into a highly skilled and creative environment.
    ·    Good organisational and time management skills.
    ·    Ability to prioritise heavy workload and meet strict client deadlines
    ·    Ability and willingness to travel and work flexibly when required.
    ·    UK driving license

    This is an excellent opportunity for an outgoing and ambitious team player to join our growing agency. If you think you can add a little extra soul to The Vine please send your CV along with a covering email highlighting what you can offer FAO Lotte Mahon to (JavaScript must be enabled to view this email address) with ‘Account Executive’’ as the subject. Please send any questions to the same email address.  Closing date for applications is 6pm on Tuesday 3rd June 2014. No agencies please.

    16.05.14 Brave New World

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    We’ve been very busy for the past 12 months working on a brand audit, strategy and refresh for family lifestyle brand and manufacturer of kids products, Worlds Apart. It’s been a hugely rewarding experience and we’re thrilled to say that our client has embraced all of our recommendations and is moving forward with our plans.

    It’s been an exciting and involved process and it all started with listening. We held numerous workshops and interviews with everyone, from the founders and MD to brand managers and the sales team, really taking the time to get to know the brand. We reviewed their methods of working and started to tease out core values. We benchmarked against competitors and audited Worlds Apart’s products and marketing collateral, looking for areas they could own – they’re a big organisation in a competitive market and we wanted to create something fresh and cohesive. We devised a new brand strategy, brand idea and worked with some of our favourite creative agencies Venn Creative and Stranger Collective to deliver brand assets. 

    One of the key deliverables was a consumer-facing, content driven website which is designed to be a useful resource for families and trade alike. The website launched at the end of April and showcases the new corporate brand values, identity and tone of voice along with the suite of masterbrands we devised to house World Apart’s diverse product range. Take a look at the new (and exciting) website here, we’re really proud of it. Here’s a photo of the Worlds Apart launch day with all of the lovely team and Lotte.

    In January we were appointed as Worlds Apart’s lead agency for all marketing, social and PR so we’ve got lots of exciting PR and content marketing projects in the pipeline – including the ‘Ready for Bed’ campaign in July so watch this space.

    We’ll have a full case study available soon but in the meantime if you’d like to talk to us about how we can help your brand just call 01326 218414 and ask for Lotte.

    Photo credits: Worlds Apart / http://worldsapart.com/

    03.04.14 Cover feature for Open Studios Cornwall

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    2014 is Open Studios Cornwall’s 10th anniversary and what better way to celebrate than with this fantastic cover feature in Cornwall Living . Dena O’Brien of Kiwi Printmaking Studio is just one of the hundreds of talented artists taking part in this year’s event. Open Studios Cornwall 2014 will run from Sat 24th May - Sun 1st June. Take a look at the website for a tester of what’s to come http://www.openstudioscornwall.co.uk.


    10.03.14 Now Hiring - Digital Account Manager

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    THIS POSITION IS NOW CLOSED.

    Over the past few months we’ve been busy delivering great results for our clients and winning exciting new accounts and now we’re growing. We’re looking to add a new star to our stable in the form of a Digital Account Manager. This is fantastic opportunity to join a growing creative agency in a role with real career development potential.  All of the details are below.

    Digital Account Manager
    Level: Account Manager - Graduate with 2+ years of relevant experience
    Contract: Permanent
    Hours: Full Time
    Salary: £20,000 - £24, 000 (dependant on experience) + all the Motown you can handle!
    Location: Falmouth, Cornwall
    Start date: ASAP


    About The Vine
    We’re The Vine, an award-winning, integrated marketing and PR agency with soul. We set a new rhythm in marketing and PR, working hard with clients to find the essence of a brand or product, then making it ring true for its customers. By blending fun and passion with serious skills and insight, we create focused marketing and PR strategies which deliver results. We’re based in a converted cottage in the centre of Falmouth, Cornwall but we’re often found stepping off the train at Paddington to meet with our clients in the big smoke.  We have a mix of clients throughout the UK ranging from local not-for-profits to global luxury brands.

    Overview of role
    We’re looking for a bright and creative Digital Account Manager with bags of experience and oozing talent to join our dynamic agency. We combine traditional PR and marketing with social media and content marketing and we need someone savvy and passionate about that mix. The Digital Account Manager will support our clients with consumer marketing and public relations activities. The role will suit an ambitious and experienced individual who has a passion for brands, PR and marketing and a solid track record of creating and managing effective digital campaigns. You will manage entire digital campaigns from research and strategy through to implementation and monitoring. You will collaborate with the wider team in order to develop creative digital campaigns for integrated projects. You will build positive relationships with clients and media, lead meetings, produce bespoke proposals and deliver pitches and presentations. Strong written and verbal communication skills are vital for this role.

    Specifics of role
    You will manage our Digital client accounts and will be responsible for the planning and delivery of creative campaigns along with day-to-day management. You will spend your days immersed in content marketing plans, social media insights, developing strategies and liaising with bloggers and online media. You will work closely with The Vine team on integrated marketing and PR projects and head-up the management and delivery of all digital elements required. Key areas of responsibility:

    ●      Provide dedicated Account Management services managing a portfolio of clients across a number of areas including (but not limited to), luxury publishing and products, toys and kids’ furniture, travel and tourism,  arts and fashion.
    ●      Development,  delivery and management of creative campaigns to ensure consumer understanding of products and build brand influencers
    ●      Content marketing research, planning and management
    ●      Produce regular content for social media, blogs, features and email
    ●      Press Office management for online media
    ●      Blogger outreach - building relationships with bloggers and securing client coverage
    ●      Media meetings and briefing - typically in the Southwest and London to build strong relationships
    ●      Delivery of social media and content marketing workshops and training
    ●      Social media audits, SWOT analysis and strategy for global brands
    ●      Community management of blogs and social media
    ●      Email marketing planning, content production and management
    ●      Research, briefing and management of creative agencies
    ●      Contributing to creative brainstorming and leading those that are Digital focused
    ●      Monitoring and reporting on all promotional activity on behalf of client
    ●      Liaising with colleagues, clients and creative agencies to keep projects on track
    ●      Supporting with business development of The Vine through networking, promotional activity, proposals and pitches

    Skills, education and experience

    ·      A degree in business, marketing, PR, media or other related subject.
    ·      Excellent communication skills, written and verbal.
    ·      2+ years of relevant industry experience and proven digital knowledge and skill
    ·      A passion for content marketing, social, PR and brands.
    ·      A professional and personable manner.
    ·      Good business sense and the ability to work within budgets.
    ·      Proven presentation skills.
    ·      The ability to integrate into a highly skilled and creative environment.
    ·      Good organisational and time management skills.
    ·      Good people skills for working with a range of colleagues and clients.
    ·      Ability to prioritise heavy workload and meet strict client deadlines
    ·      Ability and willingness to travel and work flexibly when required.
    ·      UK driving license

    Non essential (but would be nice) skills / experience:

    ●      Social media advertising management
    ●      Search engine optimisation
    ●      Adobe Creative Suite

    This is an excellent opportunity for an outgoing and ambitious team player to join our growing agency. If you think you can add a little extra soul to The Vine please send your CV along with a covering email highlighting what you can offer FAO Lotte Mahon to (JavaScript must be enabled to view this email address) with ‘Digital Account Manager’ as the subject. Please send any questions to the same email address.  Closing date for applications is 6pm on 24th March 2014.

    04.09.13 What is Content Marketing?

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    In the latest instalment of The Vine’s 45s, Lotte highlights the core principles of content marketing. Take a look…


    07.08.13 Copyist Cool - Guardian G2 cover feature

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    We’ve been working with copyist artist Susie Ray for a couple of months now planning and managing all national PR activity.  We were delighted to secure a three page Guardian feature which made the front page of G2 recently. Journalist Stuart Jeffries took part in a masterclass with Susie and shared his efforts on the front cover - what he lacked in Manet talent, he made up for with enthusiasm. You can read the whole feature on the Guardian’s website and you can see more of Susie’s work in her gallery in Padstow http://www.susierayoriginals.co.uk/


    24.06.13 Tea, training and tweets with The Jewellery Editor

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    Last week I (Lotte) was in the big smoke / sunny Kensington for a meeting with one of our favourite clients The Jewellery Editor. We’ve been working with co-founders Maria and Christine for three years now and it fantastic to see the business grow with new team members.

    The Vine has been responsible for community management and has grown the social media presence from scratch. We are now handing over the reins to the internal team (with our continued support) so we can focus on brand and marketing strategy. Maria snapped this photo during our training session and I thought it captured the natural, informal relationships we have with our clients perfectly! Below is one of my favourite videos from Maria so far this year - The Great Gatsby jewellery launch in NYC.


    23.05.13 Art Wide Open

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    Open Studios Cornwall 2013 kicks off this Saturday and artists across the county will be throwing open the doors to their studios. We’ve been busy securing some great coverage including a cover feature in Cornwall Living and features in Cornwall Life, Cornwall Today, What’s On cover feature in West Briton, Cornishman & Cornish Guardian and an interview on BBC Radio Cornwall. Phew!  For more information on this great event visit http://www.creativeskills.org.uk/ and for a taster of the fantastic talent involved see the video below…


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