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On The Vine

16.05.14 Brave New World

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We’ve been very busy for the past 12 months working on a brand audit, strategy and refresh for family lifestyle brand and manufacturer of kids products, Worlds Apart. It’s been a hugely rewarding experience and we’re thrilled to say that our client has embraced all of our recommendations and is moving forward with our plans.

It’s been an exciting and involved process and it all started with listening. We held numerous workshops and interviews with everyone, from the founders and MD to brand managers and the sales team, really taking the time to get to know the brand. We reviewed their methods of working and started to tease out core values. We benchmarked against competitors and audited Worlds Apart’s products and marketing collateral, looking for areas they could own – they’re a big organisation in a competitive market and we wanted to create something fresh and cohesive. We devised a new brand strategy, brand idea and worked with some of our favourite creative agencies Venn Creative and Stranger Collective to deliver brand assets. 

One of the key deliverables was a consumer-facing, content driven website which is designed to be a useful resource for families and trade alike. The website launched at the end of April and showcases the new corporate brand values, identity and tone of voice along with the suite of masterbrands we devised to house World Apart’s diverse product range. Take a look at the new (and exciting) website here, we’re really proud of it. Here’s a photo of the Worlds Apart launch day with all of the lovely team and Lotte.

In January we were appointed as Worlds Apart’s lead agency for all marketing, social and PR so we’ve got lots of exciting PR and content marketing projects in the pipeline – including the ‘Ready for Bed’ campaign in July so watch this space.

We’ll have a full case study available soon but in the meantime if you’d like to talk to us about how we can help your brand just call 01326 218414 and ask for Lotte.

Photo credits: Worlds Apart / http://worldsapart.com/

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