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Falmouth-based marketing agency The Vine has helped to increase sales for its client The Online Workout through national coverage online and in print.
The Online Workout is a website that allows its users to sign-up for aerobics sessions with qualified instructors using their home or office computer. The business is the creation of Stella Evans who approached The Vine earlier this year to see how they could boost awareness of the site.
Since embarking on the project The Vine has been busy building relationships with journalists at women’s magazines and has secured editorial coverage on the UK’s leading lifestyle website for women -handbag.com. The popular website has a glossy magazine format and has 1.5 million unique users and it recently featured The Online Workout in a countdown to Christmas feature.
Stella Evans, founder of The Online Workout commented;
“As soon as the feature went live on handbag.com we instantly received a huge boost in website traffic and our sales increased straight away which is fantastic! We didn’t expect immediate results but we’re thrilled with the exposure so far, now we are looking forward to working with The Vine on some new marketing ideas.”
In addition The Online Workout will be featured in WI Life, a membership magazine that is delivered directly to more than 200,000 WI members, reaching the largest women’s voluntary organisation in the country.
Creative Director of The Vine Lotte Mahon commented;
“The Online Workout is representative of the majority of our clients; they had a great product but neither the time nor expertise to promote it. Despite being a small business, by bringing The Vine on board they have increased revenue and have a much needed consistency to their marketing efforts.”
The Vine’s flexible and affordable approach to its marketing services is proving to be a hit with South West businesses with new clients being added to its roster each month. For more information on The Vine’s service please visit www.thevinemarketing.com.
About The Vine
The Vine is an independent marketing agency for lifestyle brands and creative small businesses, headed up by Lotte Mahon. Over the years Lotte has worked for a host of creative businesses in the Southwest, notably she was Assistant Publisher of cult lifestyle publication Stranger magazine and UK Marketing Manager at Guava. The business was recently nominated for Best Start Up and Entrepreneur of the Year at The Hub awards 2008.