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Over the past few months we’ve been busy delivering great results for our clients and winning exciting new accounts and now we’re growing. We’re looking to add a new star to our stable in the form of a Digital Account Manager. This is fantastic opportunity to join a growing creative agency in a role with real career development potential. All of the details are below.
Digital Account Manager
Level: Account Manager - Graduate with 2+ years of relevant experience
Hours: Full Time
Salary: £20,000 - £24, 000 (dependant on experience) + all the Motown you can handle!
Location: Falmouth, Cornwall
Start date: ASAP
About The Vine
We’re The Vine, an award-winning, integrated marketing and PR agency with soul. We set a new rhythm in marketing and PR, working hard with clients to find the essence of a brand or product, then making it ring true for its customers. By blending fun and passion with serious skills and insight, we create focused marketing and PR strategies which deliver results. We’re based in a converted cottage in the centre of Falmouth, Cornwall but we’re often found stepping off the train at Paddington to meet with our clients in the big smoke. We have a mix of clients throughout the UK ranging from local not-for-profits to global luxury brands.
Overview of role
We’re looking for a bright and creative Digital Account Manager with bags of experience and oozing talent to join our dynamic agency. We combine traditional PR and marketing with social media and content marketing and we need someone savvy and passionate about that mix. The Digital Account Manager will support our clients with consumer marketing and public relations activities. The role will suit an ambitious and experienced individual who has a passion for brands, PR and marketing and a solid track record of creating and managing effective digital campaigns. You will manage entire digital campaigns from research and strategy through to implementation and monitoring. You will collaborate with the wider team in order to develop creative digital campaigns for integrated projects. You will build positive relationships with clients and media, lead meetings, produce bespoke proposals and deliver pitches and presentations. Strong written and verbal communication skills are vital for this role.
Specifics of role
You will manage our Digital client accounts and will be responsible for the planning and delivery of creative campaigns along with day-to-day management. You will spend your days immersed in content marketing plans, social media insights, developing strategies and liaising with bloggers and online media. You will work closely with The Vine team on integrated marketing and PR projects and head-up the management and delivery of all digital elements required. Key areas of responsibility:
● Provide dedicated Account Management services managing a portfolio of clients across a number of areas including (but not limited to), luxury publishing and products, toys and kids’ furniture, travel and tourism, arts and fashion.
● Development, delivery and management of creative campaigns to ensure consumer understanding of products and build brand influencers
● Content marketing research, planning and management
● Produce regular content for social media, blogs, features and email
● Press Office management for online media
● Blogger outreach - building relationships with bloggers and securing client coverage
● Media meetings and briefing - typically in the Southwest and London to build strong relationships
● Delivery of social media and content marketing workshops and training
● Social media audits, SWOT analysis and strategy for global brands
● Community management of blogs and social media
● Email marketing planning, content production and management
● Research, briefing and management of creative agencies
● Contributing to creative brainstorming and leading those that are Digital focused
● Monitoring and reporting on all promotional activity on behalf of client
● Liaising with colleagues, clients and creative agencies to keep projects on track
● Supporting with business development of The Vine through networking, promotional activity, proposals and pitches
Skills, education and experience
· A degree in business, marketing, PR, media or other related subject.
· Excellent communication skills, written and verbal.
· 2+ years of relevant industry experience and proven digital knowledge and skill
· A passion for content marketing, social, PR and brands.
· A professional and personable manner.
· Good business sense and the ability to work within budgets.
· Proven presentation skills.
· The ability to integrate into a highly skilled and creative environment.
· Good organisational and time management skills.
· Good people skills for working with a range of colleagues and clients.
· Ability to prioritise heavy workload and meet strict client deadlines
· Ability and willingness to travel and work flexibly when required.
· UK driving license
Non essential (but would be nice) skills / experience:
● Social media advertising management
● Search engine optimisation
● Adobe Creative Suite
In the latest instalment of The Vine’s 45s, Lotte highlights the core principles of content marketing. Take a look…
We’ve been working with copyist artist Susie Ray for a couple of months now planning and managing all national PR activity. We were delighted to secure a three page Guardian feature which made the front page of G2 recently. Journalist Stuart Jeffries took part in a masterclass with Susie and shared his efforts on the front cover - what he lacked in Manet talent, he made up for with enthusiasm. You can read the whole feature on the Guardian’s website and you can see more of Susie’s work in her gallery in Padstow http://www.susierayoriginals.co.uk/
Last week I (Lotte) was in the big smoke / sunny Kensington for a meeting with one of our favourite clients The Jewellery Editor. We’ve been working with co-founders Maria and Christine for three years now and it fantastic to see the business grow with new team members.
The Vine has been responsible for community management and has grown the social media presence from scratch. We are now handing over the reins to the internal team (with our continued support) so we can focus on brand and marketing strategy. Maria snapped this photo during our training session and I thought it captured the natural, informal relationships we have with our clients perfectly! Below is one of my favourite videos from Maria so far this year - The Great Gatsby jewellery launch in NYC.
Open Studios Cornwall 2013 kicks off this Saturday and artists across the county will be throwing open the doors to their studios. We’ve been busy securing some great coverage including a cover feature in Cornwall Living and features in Cornwall Life, Cornwall Today, What’s On cover feature in West Briton, Cornishman & Cornish Guardian and an interview on BBC Radio Cornwall. Phew! For more information on this great event visit http://www.creativeskills.org.uk/ and for a taster of the fantastic talent involved see the video below…
I (Lotte) spent a very chilly but sunny Easter weekend in Devon and managed to finally pop into the Museum of British Surfing in Braunton. I caught up with Pete Robinson, whose enthusiasm for preserving and sharing Britain’s surfing heritage is infectious. The current exhibition Sixties Surfer is full of incredible boards and memorabilia, including the awesome Drag Shute (pictured)!? It’s well worth a visit and the team has big plans for the future so check it out http://www.museumofbritishsurfing.org.uk.
Uzma Bozai’s Spring Summer 2014 collection is out now. Here’s one of our favourite looks from the look book shoot day. It’s a stunning collection with incredible craftsmanship and classic cuts, take a peek http://www.uzmabozai.com
*Image credit Uzma Bozai
Yesterday, was a cold, snowy day in Cornwall. So naturally we thought we’d head over to Roskilly’s farm, where they make delicious…ice cream (amongst other warmer items!). You may have seen Roskilly’s popped up on Cornwall with Caroline Quentin last night, experimenting with a Cornish cream tea ice cream! We’ve been training the Roskilly’s team so they can make more of their social media marketing to share stories and engage with their fans.
*Image credit Roskilly’s
(L-R Hannah & Lotte) Roskilly’s heifers on a warmer day!
Hands up if you can’t believe it’s nearly Christmas! To get you in the festive mood we’ve created our annual Ho Ho Soul playlist. Volume III contains some soulful Christmas classics from The Temptations, Ella Fitzgerald, Smokey Robinson and of course Marvin Gaye. So what are you waiting for? Turn it up and spread the festive cheer. Merry Christmas and Happy New Year.
In the seventh video from The Vine’s Collection of 45s Lotte give you an insight into how to make the most of your LinkedIn company page. Remember if you have any marketing, PR, social media or branding questions that you would like us answer then Tweet us @TheVine_Hello using #TheVines45s. To caught up with The Vine’s Collection of 45s click here.
A very hectic few days was rounded off in awesome style last Friday at the West of England CIPR PRide Awards. We walked away with the gold award in the Integrated Communications category for our work on Ignite 2012 which included a mix of channels such as public relations, marketing and advertising. We feel really lucky to have had a fantastic client in Oxford Innovation that embraced our ideas and some great creative partners including Stranger Collective and Yee Illustration. To celebrate we went on a boat tour of Bristol and splashed out on hot chocolate with the works - rock n’ roll.
Last night The Vine team headed over to Heartlands in Pool, Cornwall for the grand final of the Ignite 2012 competition. We were thrilled when it was announced that RCH Marine Renewables was the Ignite 2012 winner. The business is developing a system which turns seawater into freshwater using wave power. Pretty clever idea and we think you’ll agree a very deserving winner. Russ and Chris (the ones with the big smiles) were interviewed by Daphne Skinnard from BBC Radio Cornwall along with Dr Simon Gill from Ignite. All in all a rather successfully evening we thought.
Budding entrepreneurs can now register their interest for Ignite 2013 by visiting www.ignitecornwall.com
Image credit: Toby Weller
Hannah headed off to BBC Radio Cornwall earlier this week as The Vine had secured an interview with Tiffany Truscott for Ignite 2012. Since the shortlist was announced last month the ten finalists have been busy working with their Oxford Innovation coaches to produce a business plan. These have now been submitted and the judges will be reviewing them in advance of the finale event on Thursday 18th October at Heartlands, Pool when live pitches will take place. Two of the lucky finalists Nadia from Nadia’s Biscotti & Denzil from Moviebees joined Oxford Innovation’s Dr Simon Gill to discuss the Ignite 2012 process and how winning the competition would boost their businesses. We’ll be at the finale event next week so follow us on Twitter @thevine_hello for updates.
Tamla Motown and Northern Soul fans around the world are mourning the loss of Frank Wilson - the man that gave us one of the greatest floor-fillers known to man - Do I Love You (Indeed I Do). He also wrote and produced for many in the Motown stable but he’ll always be known for making one of the rarest soul sides around. The Guardian has a full obituary with the story behind this incredible man and the track.
We have just found out that next week is London Cocktail Week. That means that for an entire seven days you can enjoy £4 cocktails at pop-up bars, take part in tasting sessions and to top it all off you can take a spin on the vintage Routemaster bus, which will transport you to bars all over London. So if you find yourself in the big smoke next week make sure you get yourself a wristband and check it out.
In this instalment of The Vine’s 45s Hannah tells you how to migrate a Facebook Profile to Facebook Page and you’ve guessed it all in (about) 45 seconds! Remember if you have a question that you would like us answer then tweet us @TheVine_Hello using #TheVines45s. You can watch The Vine’s collection of 45s here.
Facebook’s first advertising campaign launches as the social network celebrates hitting 1 billion monthly users. In the advert Facebook is compared to chairs, bridges, dancefloors and other vehicles that bring people together. Wieden + Kennedy was hired by Facebook to create the 90-second ad below. Via Mashable.
Here at The Vine we are strong advocates that a brand is more than just your product or logo, it’s a gut feeling defined by individuals. This gut feeling is influenced through the touch points people have with your brand, such as your product / service, customer service, website, packaging, logo, marketing, PR, Social Media etc. As showcased by Lotte in a recent addition of The Vine’s 45s (below).
When it comes to rebranding, it’s easy to get caught up in the aesthetic and skip over the foundational elements required to build a brand that will endure success. The recent article; How To Tell If Your Rebranding Is A House Of Card by the Fast Company covers 13 telltale signs that your new brand isn’t working and if you’re considering a rebrand it is certainly work a read.
This article was brought to our attention by the Do Lectures’ email newsletter, Kindling.
If you pop over to the Cooler website you will see our rather lovely client Jenna Grassick, manager of social enterprise XtraVert has been interviewed for Cooler’s regular feature, This Is Me. The XtraVert Manager tells Anna Langer, “It’s an exciting time in skateboarding and it’s great to see what guys like Danny Keith from Santa Cruz are doing with not for profit organisations in the U.S. At XtraVert we’re keen to encourage the UK skate industry to get on board with programmes like ours and use skating to change young people’s lives.” If you want to find out more about XtraVert just click here.
This weekend saw surfers and surf lovers from around Cornwall come together for the annual Nike Night Surf competition on Fistral Beach. As the sun set over the bay filaments started to glow from the headland and the sea was illuminated. Competition was fearsome but in the end Russell Winter managed to snatch the Mens Open title for a second year in a row.
The Vine’s 45s are back with Gabriella. In this instalment she gives you an insight into how to take a good press photograph - in 45 seconds! Remember if you have a question that you would like us answer then tweet us @TheVine_Hello using #TheVines45s and you can watch The Vine’s collection of 45s here.
Watch the cast of Mad Men perform Rick Astley’s Never Gonna Give You Up, one word at a time! This means that video creator and comedian Richard Sandling trawled through hours of footage in order to make the YouTube hit. Give that guy a medal!
Happy Friday everyone.
Image credit: Frank Ockenfels 3/AMC
In the latest instalment of The Vine’s 45s Hannah gives you a basic guide to Twitter terminology. So there’ll be no more wond’rin…
We love this entry by Crayfish Films into the London Surf Film Festival 2012 Shorties competition. Especially the bit about the clotted cream sponsorship! Take a look and you’ll see what we mean.
In the third video from The Vine’s collection of 45s Gabriella talks through setting up a Pinterest profile. If you have any marketing, PR, social media or branding questions that you would like us answer then Tweet us @TheVine_Hello using #TheVines45s. You can watch The Vine’s collection of 45s here.
Last night in a room at the top of the Poly in Falmouth two time Slam Poetry World Champion, Buddy Wakefield inspired a crowd of creatives with his incredible talent for words. The event put on by writing agency Stranger Collective truly showcased the power of words and left the audience buzzing.
In the second video from The Vine’s collection of 45s Hannah tells you how to set up a Facebook Page for your business. Remember if you have a question that you would like us answer then Tweet us @TheVine_Hello using #TheVines45s. You can watch The Vine’s collection of 45s here.
In the first video from The Vine’s collection of 45s Lotte explains what a brand is - in 45 seconds! Ready. Steady. Go. If you have any marketing, PR, social media or branding questions that you would like us answer then Tweet us @TheVine_Hello using #TheVines45s. You can watch The Vine’s collection of 45s here.
We have just created our first installment of The Vine’s 45s, a series of how to and best practice guides that are 45 seconds long. Created by members of our team and other inspiring creatives, these video blogs are designed to help you get the most out of your PR, marketing, branding and social media. If you have a particular problem or question that you would like us answer then Tweet us @TheVine_Hello using #TheVines45s. You can watch The Vine’s collection of 45s here.
If you are wondering what an earth you should do this weekend and like us have a hankering for vintage and tea, then we have got a treat in store for you, whether you are in the Northwest or the Southwest.
Starting in the Northwest and kicking off the week long Guild City Festival in Preston, is the Vintage Guild Weekend. It will celebrate of all things Northern from Guild years gone by. From dance, sing and swing to live arts, craft and fashion workshops, visitors will be wowed by the range of throw back entertainment, activities and memorabilia on show.
Moving down the country to Plymouth and to the Vintage Interior Design Fayre at the Devonport Guildhall. Saturday sees the Devonport Guildhall throw open its doors for a interior design fayre with a vintage twist! If you enjoy browsing beautiful, bespoke and vintage goodies, then get down to the Devonport Guildhall for 10am sharp.
And finally to our hometown of Falmouth. This Sunday sees the Gyllyngdune Tea Festival (you may remember we enjoyed this little tea celebration last year). If you love tea then you will be in heaven with the range of tea-related treats they have planned, including tea talks, tea dances, tea traders and exhibitions, tea ladies on tour, tea tales from the Travelling Tales Man and tea workshops. And if that wasn’t enough then the tea fun continues into the evening with tea cocktails accompanied with a side of cabaret.
So what are you waiting for? Pick out your best vintage dress or suit, pin a victory roll in your hair and dust off your dancing shoes.
Image Credit: Vintage Guild Weekend
We are proud to announce that we are now a HootSuite Pro Solution Partner and to celebrate we thought we’d give a little love to a local owlet by sponsoring the amazing Bubbles. She’s a white-faced Scops owl living at Screech Owl Sanctuary in Cornwall and FYI would definitely win in a staring competition.
As HootSuite Pro Solution Partner we can offer friends of The Vine a 30-day free trial of HootSuite Pro, sign up now to see how HootSuite can work for you.
She’s still staring at you, isn’t she.
It’s one week today until the entry deadline for the Ignite 2012 competition (31st of August). If you have a great idea and fancy getting your hands on £100k to help turn it into a business then head over to the Ignite website and follow the 3 easy steps to enter the competition. Happy pitching and best of luck.
Since the success of Adam Buxton’s BUG events at the BFI Southbank in London, it has now been brought to television on Sky Atlantic. After finally managing to catch up on the first episode it is good to see that he is as silly as he was on The Adam and Joe Show. It also reminded us of the Adam and Joe classic Toytanic. Enjoy.
Aptly titled Another London photography exhibition currently on at the Tate brings together 180 classic images of the people and streets of London between 1930 and 1980. Images by some of the world’s most fruitful photographers highlight London’s diverse culture and vibrant past. On until the 16th of September be sure to swing by the Tate to see London as you never have before.
We have just got our hands on the Uzma Bozai lookbook for the Spring / Summer 2013 collection. By juxtaposing stunning traditional textile backdrops with cityscapes we aimed to highlight the traditional artisan techniques used throughout the collection whilst showcasing the contempoary styling of each beautiful garment. With images of the collection taking pride of place on both the website and in the lookbook our concept has been translated from the photoshoot into print and online. To see the full collection please visit uzmabozai.com.
When fans of James Brown brought tickets for his performance at the Beverly Theatre on the 20th of August 1983 they had no idea that they would get three legends of the price of one. James Brown, Michael Jackson and Prince, now that’s a bargain!
We have had some fun this morning play with Google’s latest interactive Olympic Doodle. The slalom canoe race is Google’s third interactive Olympic Doodle following on from the basketball shooting Doodle and hurdle racing Doodle. Have a go and see if you are destined to be an Olympian of the Google Doodle Games?
As an Ignite 2012 sponsor The Vine was asked to create a guest blog post. Lotte’s recent trip to the London Olympics inspired The Vine’s How To Be A Champion Marketer article for Ignite. Head over to the Ignite website to read the article.
Friend of The Vine Lauren Faulkner has recently collaborated with producers Mind Fair with vocals on a track she wrote (and played some mean mini Moog on!). It has just landed on the Hugo Boss website as a free download from the Hugo tracks blog. Get your ears around it! Scroll down - she’s the one in the feather mask.
Recently we have been submerged in the beautiful world of Pinterest. Creating accounts and boards for ourselves and clients we have been knee deep in stunning images and captivating videos. It’s a hard life! Check out The Vine’s Pinterest boards here.
Image Credit: James Minchin III
Friends of The Vine Mina Song and Liam O’Connor recently won Project Reason‘s 2012 video contest with this beautiful and thought-provoking animation - Conflict.
Well I never, two Olympic gold medals in one day! Well done to Helen Glover and Heather Stanning who triumphed in the women’s pair, become the first British female rowers to win an Olympic title. And to Bradley Wiggins for his gold medal in the men’s cycling time trial. We are now going to put the kettle on and have a celebratory cup of tea, fancy!
Oh and we would like to thank the Vintage Festival for bring these rather brilliant vintage Olympic posters to our attention. Very fitting.
This weekend saw sun, sea, sand and De La Soul. The American hip hop trio appeared at the first ever Electric Beach festival on Watergate Bay. The stunning location and classic hip hop made it a Saturday to remember.
We are loving the new Uzma Bozai website, which launched earlier this week. Incredible images from the photo shoot day take pride of place on the site, which was designed and developed by Venn Creative based on our brief. We can’t wait for Spring / Summer 2013 so we can get our hands this truly stunning début collection. Keep your eyes peeled for this collection popping up in a boutique near you.
Nike’s new ‘Find Your Greatness’ advert is set to test the Olympic rules on ambush marketing. The advert will be released in 25 countries and is timed to coincide with the Olympics 2012 opening ceremony. Rather cheeky and very clever, it remains to be seen if the advert will survive the Olympic commercial rules.
We’ve been shortlisted for a CIPR PRide award in the Integrated Communications category for our work on Ignite 2012! We’re chuffed to bits and are currently listening to some Stevie to celebrate - please join us. Oh, and it’s very sunny in Cornwall = awesome morning so far!
All of this miserable weather is making us pine for the days we spent out on the skatepark last summer. When social enterprise XtraVert took over Wooden Waves skatepark for the summer The Vine helped to spread the word about various events from skate comps to graffiti days. We also worked with ethical lifestyle Sutsu on a collaboration between the brand, one of its talented illustrators and a Wooden Waves ramp! Check out the video below which recieved a lot of press attention, including a spot in Design Week’s much coveted “Things We Like” section.
We are on the lookout for a Marketing Content Creator / Community Manager to join our team in an associate role. You will take the lead on a variety of tasks ranging from managing online communities to the creation and curation of quality marketing content for The Vine’s clients. Naturally, you will have excellent written and communications skills but we also need someone with a passion for digital and bags of common sense.
The ideal candidate will be:
+ Super organised
+ Have an eye for detail
+ Brand and marketing savvy
+ A creative thinker
+ Aware of trends
+ An excellent communicator
+ Capable of taking direction
+ Able to work independently and contribute to the team
+ Able to manage multiple projects
+ Immersed in blogging and social media
+ Have multimedia experience (know how to use a camera for video/photography and format video/audio for the web)
+ Content production - research, create and deliver engaging content for blogs, social media, public relations and advertorial
+ Content creation and curation considerations:
- Client marketing objectives
- Determining value of found content and how to harness it for clients
- Brand relevance
- Timely angles
- Style and tone of various media and platforms
+ Community management considerations:
- Keeping on top of best practice for platforms, industry, and audience demographics
- Identify and engage influencers and potential community members
- Monitoring community engagement based on approved client guidelines
- Reporting to analyse the audience, content themes, successes, opportunities and develop ideas to improve results with supporting data
Here at The Vine our associates are an integral part of the team, so although you may work remotely an ability to work collaboratively, attend meetings and take part in video calls is vital.
If you would like to become part of our small but perfectly formed team please email to tell us why you are right for this role, showing us examples of relevant experience, a brief CV and details of your day rate*.
*Please note this is a freelance position.
Over the past few weeks we have been knee deep in fashion magazines and lookbooks - all in the name of research of course - for our new client Uzma Bozai. This luxury women’s wear brand will be launching its debut collection in Spring / Summer 2013. The capsule collection showcases the very best in traditional artisan techniques.
Since working with Uzma Bozai we have been researching all things luxury and fashion to deliver a creative concept that can be rolled out through a number of marketing channels such as the photo shoot, lookbook and website to name a few. The photos above give you a sneak peek behind the scenes of the SS13 collection photo shoot, which took place yesterday. Keep your eye on uzmabozai.com to stay up to date with the latest developments.
Last week we took a little break from promoting Open Studios Cornwall to visit and enjoy the wealth of talent taking part in this year’s event. All the studios we visited over the week had an independent character, with each artist showing great strength within their chosen medium. It’s exciting to see how much talent is burrowed away in Cornwall and really great to get to talk and understand how these artists work.
We explored the world of ceramics through the studio of Charlotte Jones. This converted chapel houses an elegant and intimate studio, with Mabe Burnthouse being one of the highest points around, beautiful views of Falmouth made this trip even more enchanting. The serene palette of Charlotte’s work is mirrored in her studio space and personality. With a clear inspiration drawn from the sea, the tactile pottery exhibited evokes a sense of geography and atmosphere that is rare to find in other parts of the country.
Although the Helston weather may not have been as sunny as we would have liked when visiting the beautiful woodland garden of Peter Boex, the impressionable spirituality and creative presence more than made up for it. A resplendent experience, the sculpture garden becomes a form of escapism allowing one to understand how this outdoor location can be considered an exterior gallery.
Another stop on our Open Studios Cornwall tour was the Krowji in Redruth, home to a vast number of artists. We spent hours wandering the Old Grammar School’s corridors popping into a variety of studios, which showcased an array of work. Our day started with a visit to the studio of Kate Lawrence a jeweller whose studio was simple and beautiful with a glass fronted antique-style cabinet housing her debut collection. Open Studios was the first time this collection has been on show to the public. Drawing inspiration from natural history, anatomy and ancient civilisations combined with the use of traditional silversmith techniques this talented maker feels like one to watch.
Illustrator Esther Connon is also based at the Krowji, her work ranges from screen printed and hand bound picture books to postcards and hand-printed wrapping paper. Her work captures your imagination and transports you into another world. Her studio was bustling with a constant stream of visitors all captivated by the beautiful work that graced its walls.
A newish addition to the artists at the Krowji is James Otter, a designer-maker who has put his talents into creating wooden surfboards. The aptly named Otter Surfboards’ workshop resides in one of the biggest studios at the Krowji. The boards are truly beautiful and could easily be considered pieces of art but they do have a practical use and James informed us that he is holding build your own surfboard workshops. You can find out more about those on his website.
In the past week we have been very excited to see the Ignite 2012 advertising campaign popping up in great locations throughout Cornwall. With incredible illustrations from Yee Ting Kuit and captivating words from Stranger Collective we hope that the adverts from bus shelters and billboards to radio and newspapers have been interrupting your day!
We’ve also produced a magazine and are running the ongoing PR campaign so we best get off!
After a rather busy Tuesday and two years of waiting we head over to Lotte’s house for cocktails, popcorn and settled down to watch the first instalment of Mad Men season 5. Needless to say it was brilliant but a little more surprisingly so were the adverts. Transporting you back to the 60s, Sky Atlantic showcased an array of ads from the decade. From the original Fairy Liquid adverts to the personal favourite ‘Keeping up with the Kremplers’ VW advert , we were taken back in time to the iconic age of advertising. It is safe to say that next Tuesday can’t come fast enough!
It was all change at The Vine HQ this week. After a couple of games of musical chairs we decided it was time for an office re-shuffle. So after work on Monday night the measuring tape was put to good use as desks, shelves and even James Dean was pushed around the office and into their new homes. We even managed (with the help of handy man Olly) to get our fancy new vinyl week planner up on the wall. After all that hard work we indulged in some rather scrumptious fish and chips and a well earned cup of tea, not bad for an evening’s work!
We’ve been helping explorers get to the Antarctic. We’ve been very busy working with the I.T.A.C.E 2014 expedition team. The expedition is planned to traverse the Antarctic continent, along the route famously planned by Sir Ernest Shackleton in 1914 and we are helping them to embark on this journey by developing a direct marketing campaign to attract partner brands. This has curtailed moaning about the office being ‘a little chilly’!
We are now working with Oxford Innovation having won a pitch process to promote the Ignite Business Competition 2012. We also helped to spread the great news that client of Oxford Innovation, Cornish children’s clothing brand - Frugi - has been named the third best selling UK childrenswear brand, by key trade title Childrenswear Buyer Magazine (CWB). And also the best selling British childrenswear brand!
And last but certainly not least we’re hanging out with those skaters again AKA social enterprise XtraVert, consulting to ensure its new product brochure has maximum impact.
Time out of the office it rare but we did manage to sneak off to the delightful Wheelhouse restaurant in Falmouth for a seafood feast recently - so don’t feel bad for us! Image credit: Kirstin Prisk
We are very pleased to announce that two members of The Vine team (Lotte and Hannah) have earned their wings and are now fully fledged HootSuite Professionals! This also gives us a great excuse to put a nerdy HootSuite owl on the website. Happy days!
Well our chums seem to be making a bit of a name for themselves recently. One of Lotte’s oldest friends George Mann is bringing his award-winning play to Cornwall. Quoted as being ‘Easily the best thing in Edinburgh this August’ Translunar Paradise sold out at the Barbican this week but you lucky people in Cornwall can see it at The Tolmen Centre in Constantine on Sat 28th Jan. Check out this review from The Stage .
We are very pleased to announce that Telltales and its founder Clare Howdle have been popping up all over the place this week, from The Sunday Times to The Good Times newspaper, created to cheer up commuting Londoners on Blue Monday earlier this week. If you haven’t already got your hands on Issue II of The Parabola Project then you better hurry before they are all gone.
There was a buzz around The Vine office earlier this week when we saw that Mad Man would be coming to our television sets in March. Let the count down begin!
We want to wish you a very Happy New Year. We have been having a look back at 2011 and wanted to share this video with you from the first annual London Surf Film Festival, which took place in October. We think you’ll agree that our friends at Venn Creative did a beautiful job of branding of this rather brilliant festival.
So I (Lotte) watched Home Alone recently which filled me full of Christmas joy and a desire to watch every John Hughes movie ever made (luckily I own most of them). I thought I’d share the Christmas joy by digging out a few snippets of festive filmic loveliness!
As you may of guessed from our photos on Facebook and Twitter (primarily of James Dean and the Christmas tree) Christmas hit The Vine HQ this week. With this year’s HO HO Soul playlist singing out and a mad 15 minutes filled with tinsel, baubles and cut-out snowmen the office was transformed into a festive wonderland.
Also this week a flurry of On The Vine in December newsletters appeared in inboxes across the land. If you missed it never fear, you can have a little peek just here.
We are very pleased to inform you that after smashing its Wefund target The Parabola Project Issue II: Quickening has been sent to print and will officially launch on Tuesday (29th). If you like mince pies, winter Pimms and a good story we suggest you head down to The Rum Bar at 7:30pm to help celebrate the rather remarkable talent that The Parabola Project showcases. Oh and not forgetting that this will also be your first chance to get your hands on a copy. See you there.
If you’re in London around the end of the month we suggest you pop into the Vyner Street Gallery in East London to see a fascinating exhibition of work by visual artist, Lisa Snook. The Ecstasy of Memory exhibition will showcase Lisa’s latest work, which draws from a deep interest in Thanatology, the study of death. The exhibition will add a powerful voice to our cultural and social understanding of mortality and Lisa will be talking about her work at the gallery on the 2nd of December at 2pm. So if you’re in need of a healthy dose of culture head to East London between the 29th of November and the 4th of December. Oh and one more thing, it is absolutely free!
Opening times: 11am - 5pm daily (Thursday 1st December open until 9pm)
This December there will be yet another opportunity to dust off your dancing shoes as The Frootful Art Ensemble go on a whistle stop tour, bringing their unique brand of 60s inspired soul jazz to London, Penryn, Bath and Liverpool. Expect sharp suits, a knockout vocalist, and a swinging soul / jazz / soul / R&B / Latin / ska set aimed squarely at the dance floor.
Nick Radford (AKA Frootful) is keen to fuse his two passions, illustration and music. And sorunning along side the fruity tour will be exhibition of his artwork and that of illustrators Bobby Telegramme and Millie Marotta in the howies store on Carnaby Street, London during November 2011 and will move to the Hand Bar in Falmouth, Cornwall for December. This collection includes limited edition screenprints of tour posters by each artist.
7th Dec LONDON - The Bowery
10th Dec PENRYN - Miss Peapod’s
14th Dec BATH - Chapel Arts Centre
15th Dec LIVERPOOL - Mello Mello
PLUS a secret gig to be announced on Twitter follow @frootful or #FrootfulOnTour.
Tickets are available online.
Last Friday we made our way up to Bristol for the CIPR PRide awards. As you may remember we were nominated in the category of Best Campaign Under £10,000 for our work on Open Studios Cornwall. Sadly we didn’t win but had a great night, with Chelsea Rose cocktails served in teacups and spending much of the night on the dance floor and in the pop up casino!
With moustache season nearly upon us we thought it would be apt to tell you about a nifty way you can donate to Movember. This November, A Suit That Fits are supporting Movember in their quest to raise awareness of prostate cancer by creating a bespoke tweed suit jacket. This tweed sensation is equipped with a pocket for your moustache comb and embroidered with a gold moustache. £25 from every jacket goes to Movember, so now there is no excuse not to own a tweed jacket. Dapper indeed.
We would like to say thank you to everyone who donned their bowling and dancing shoes and attended Soul-A-Rama last night, we had a great time and hope you did to. With DJs Frootful and Yakety Yak in charge of the turntables the night was a true 50s hit. Our very clever photographers Gabi May and Alastair Nicol documented the evening beautifully and we thought we would give you a little taste of how the evening went down. Keep your eyes peeled for more Soul-A-Rama images popping up over the next week.
Just in case you haven’t heard on Thursday the 6th of October The Vine will be celebrating its 3rd birthday in true 50s style with a spot of bowling accompanied by a side of soul. To get you in the mood we have rummaged through the archives and found this rather informative film about bowling. Enjoy and remember “street shoes are not allowed on the lanes”.
If you have been keeping a beady eye on our Tweets you might have figured out that we are planning a party. We can now reveal it’s The Vine’s third birthday party and yes you’ve guessed it we’re going bowling - 50s style. The invites are being printed and will be posted out via snail mail hot off the press so keep your eyes out for the postie. If you fancy popping along rsvp here.
The Vine is a proud new customer of Ecotricity’s New Energy Plus plan so we are taking a step in the right direction with a 100% renewable energy.
As avid tea drinkers and Tea Appreciation Society members The Vine made a beeline for the Tea Festival at Gyllyngdune Gardens in Falmouth last weekend. We filled up with free tea, a cake or two and took shelter from a passing shower in a rather lovely teepee. With a tea dance, vintage stalls and all the tea you could wish for it was the perfect way to spend a bank holiday Sunday.
Before we’d even had time to put the kettle on this morning, there was a commotion in the office as an email popped up in Lotte’s inbox from CIPR PRide Awards. We are very excited to tell you that we have been nominated in the ‘Best Campaign £10,000 and Under’ for the West of England category for our campaign for Open Studios Cornwall 2011.
We really enjoyed working with Creative Skills on that campaign as they welcomed our multi-channel approach utilising PR, social media and online videos. So we are all looking forward to heading to Bristol for the awards ceremony in October. Win or lose, watch this space for embarrassing ‘team night out’ photos.
Telltales founder Clare Howdle has been a busy bee planning for The Parabola Project issue II. In order to help The Parabola Project grow Telltales is looking to fund the next issue through crowd funding website WeFund. To find out what it is all about watch the video and if you are feeling inspired head over to WeFund and pledge some pounds!
We spend a lot of our time in the digital world here at The Vine but we manage to stay true to our soul roots by listening on analogue devices and packing the office full of Motown memorabilia.
It was an early rise on Sunday morning for The Vine team as we headed to Newquay for the launch event of Wooden Waves skatepark. The event was hosted by XtraVert, the social enterprise that has entered into a partnership with Newquay Town Council to assist in the running of Wooden Waves. Eager visitors showed up as early as 8am to sign up for the competitions and to put the newly refurbished park through its paces. For more pictures from the event have a look at The Vine’s Facebook Page.
Whilst we were up in the big smoke recently we dropped in on our friends at LCB Surf Store to do some social media training. We advised them on how to transition from a Facebook profile to a page and helped them to plan engaging content for their new page. We’ve been checking up on them (naturally) and they are making a good start implementing our suggested changes. Gold star boys!
*Image credit Creative Thinking
We like to raise a few eyebrows at The Vine and this week was no exception when our team took to the streets with 80s gaming legend Pacman. We have been working with creative writing organisation Telltales to raise awareness of its forthcoming event Telltales Presents: Ross Sutherland, Poetry vs Pacman – What Game Design Can Teach Us About Creativity. We set about targeting creative businesses in Cornwall who would benefit from the event and dropped in with Pacman and encouraged the creatives within to take a Twitpic of them and Pacman. We left everyone with a promotional flyer which included details on the event and how to post their pic to Telltales and use the hashtag #poetryvspacman. A flurry of hashtags soon appeared alongside some great photos of Pacman working hard in a variety of businesses! Social media works best when it’s sociable!
Setting off from our little cottage in Falmouth my housemate and I had prepared well for the not-so-long walk ahead. Camera? Check. Tea? Check. And snacks? Check. Armed with a little grey booklet we headed out into the unknown in search of some orange os.
It wasn’t long before we spotted our first at the bottom of Penryn high street; this studio belonged to Ronn Beattie. After a little hunt through the garden we reached a small studio and were greeted by a friendly artist who was keen to explain her work.
Ronn told us about one of her many sculptures made of dead coral taken from the Middle East - she hoped it would help raise awareness about the environmental problems happening in this area. We left with an understanding of where and why she produces her work, and soaked up some of the atmosphere in which the artist completes her pieces.
Our next stop was Penny MacBeth’s shop situated along the main high street which then leads on to her house. This studio has something for everyone, with an array of artwork, mosaics, hand-painted tiles and a vintage clothes rail, which kept us both busy for a while.
Penny shares her space with Linda Styles who was not at the studio but her work was on show for visitors to see. Artist Penny was keen to talk about Linda’s hand-painted ceramic tiles which Penny then uses in her mosaics. She was excited to tell us that they have recently been commissioned to work in Dubai. The atmosphere was relaxed and informal, Penny joked about how she finds it hard to keep tidy, but her little room full of vintage clothes, bags, ceramics and boxes stuffed full of different materials was a delight. This creative chaos was honest and real, reflecting Penny’s personality.
In a short space of time we had visited two very different artists and spaces and we hadn’t even touched our tea. We were left struck by how unique the experience was, popping into the home of a stranger and being invited to share in how their art is created. It’s an experience that will never be matched no matter how many art galleries you visit.
Emily Smith Intern at The Vine June 2011
Over the past couple of weeks we have been busy working with Iris PR on booking The Frootful Art Ensemble to play at RHS Chelsea Flower Show. They were invited to play in the Homebase / Tom Hoblyn Cornish Memories garden . The band played a storming set to an audience that included Ringo Starr and Bill Bailey. Image credit Garden Design Unlimited.
For the past couple of months we have been darting around the county with Sideways Cornwall to capture the essence of Open Studios Cornwall 2011. We have met an exciting array of artists on our travels but after a lot of head scratching and several cups of tea, seven beautiful films were created. We hope the films will give you a taste of what’s in store when 205 artists throughout Cornwall throw open their studio doors from the 28th of May to the 5th of June. All of the artists have a story to tell so keep your eyes peeled for those orange Os and seize the unique opportunity to meet the artists in person, you’ll enjoy it we certainly did. For more information on the event visit the Creative Skills website. All seven films are being shown on our Vimeo channel, go on take a peek.
We have been busy helping creative writing organisation Telltales prepare and promote its next Telltales presents event. Telltales is inviting creative types from throughout the county to join word wizard, gaming enthusiast and creative genius Ross Sutherland at The Rum Bar in Falmouth on Thursday 9th June, for an event with a most intriguing title.
Poetry Vs. Pacman: What Game Design Can Teach Us About Creativity, will be a unique event sure to inspire Cornwall’s creative professionals to open their minds to new ways of thinking, which could inform their working practice. We’ve got a few tricks up our sleeve for this one so keep your eyes peeled for more information! If you’re not familiar with Ross Sutherland’s work take a look at this very amusing video.